📈 Intuition Alone Is Never Enough: Mark Your Calendars, Get Set, Event!

Welcome to Gradient’s Newsletter!

It’s true what they say about getting older: One minute you’re trying to stop your cat/dog/bearded dragon/human toddler from tearing down the winter holiday decorations and the next they’re wearing a crop top in the sizzling summer heat. More concisely: How the #%^& is it already June? Speaking of sizzling, here’s some hot data gossip we’d love for you to spread: 

  • We heard this cool guy talking about an intriguing topic on an awesome podcast. 

  • Gradient is slated for an upcoming event with renowned online educators Reforge that you can’t afford to miss. 

Enjoy reading.

P.S. Just a reminder that we’re now sending this content from [email protected]. Please make sure you add us to your safe senders list. Thanks!

Gradient in the Wild

Gradient on the Air Waves

What’s your podcast topic of choice? True crime? Historical deep dives? Beloved TV show rewatches? True crime (it’s ok, you can admit it)? How about… data science? These days, there’s a podcast for everyone and we’re honored that our Head of Research, Kyle Block, recently guested on Dr. Genevieve Hayes’s podcast, “Value Driven Data Science.” 

Genevieve and Kyle’s discussion revolves around the necessary blend of art and science behind survey design (one of Gradient’s passions, as you probably know), including how to design more effective quantitative surveys to ensure they deliver value and the future of survey data analysis. Any brand or organization who wants to dip their toe in the water of quantitative market research can find some crucial tips here from Kyle and Genevieve. Have a listen and let us know what you think!

If you enjoy the podcast, please share it with your LinkedIn network!

Upcoming Events

Mark Your Calendars, Get Set, Event!

If you listened to either of Kyle’s latest podcast guest spots and you’re clamoring for more of his quantitative research insights—or simply more of his soothing, dulcet tones—we’re thrilled to announce an upcoming event with the awesome team at Reforge.

Please join us on Tuesday, July 9 at 11:00am EDT as Kyle presents "How to Figure Out What Your Customers Want You to Build." Reserve your spot now and register here for free. 

Kyle’s event topic comes from years of hands-on experience crafting product development roadmaps for Gradient's clients. His goal is for attendees to walk away with the foundations of how to identify in-demand product features, understand consumer trade-offs, and validate feature ideas for a product development roadmap.

We hope to see you on Tuesday, July 9!

Do you have a product design question? Reply to this email and Kyle can address it during the event!

That’s a wrap, folks

We'd love to hear from you. Do you have any comments, suggestions, or other pieces of feedback? Please don't hesitate to respond to this email, we don't bite!

Do you have a burning strategic question on which your organization needs objective clarity? Get in touch and we can see how we can help.

About Gradient

In a continuously changing world, intuition isn't enough. We are decision science partners who equip our clients with evidence-based clarity to answer their most challenging strategy questions and achieve their growth goals. We uncover critical objective realities for our partners with bespoke, consultative research programs that push the boundaries of custom statistical methodologies. We’ve partnered with Fortune 100 brands like Nike, Bacardi, and Brooks, startups, consulting firms, and political campaigns. Want to learn more? Visit our website!

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