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- đ Control-Alt Milk, Escaping Work, and Muting Neighbors
đ Control-Alt Milk, Escaping Work, and Muting Neighbors
We're planting milk, burning out, and moving in next door.
Welcome to Trendlines!
The great thing about Trendlines being a free newsletter is that we can brag about bucking the inflation trend. So weâve gone shopping and decided to splurge on (our own) name brand data driven-insights. Weâre going to go ahead and clear off the rest of the shelf. Itâll get restocked in a couple of weeks anyway.
Here is the list of topics weâre struggling to carry through the grocery store (we probably should have grabbed a basket):
Plant-based milk, which we assume is some sort of long lost cousin of fruit juice.
A balm that is supposed to treat cuts, scrapes, and burn(out)s.
A Ring Doorbell inspired by the one our neighbor stole off our porch last week. If only weâd had a Ring Doorbell. We promise this bullet point is not sponsored by Ring Doorbells.
Enjoy reading.
Consumers |
Got Plant-Based Milk?
On September 24th, 2021 we reported a bowel-shattering statistic: One in five Americans describe themselves as lactose intolerant. Thatâs right, 20% associate dairy with dairy-rhea. For all those looking to cash in on Americaâs intolerance (looking at you, insert politician name here) and start a plant-based milk company, weâve got you covered.
In the golden age of milk, where nipples arenât a prerequisite, there are many considerations for the burgeoning milk manager. First, figuring out which type of plant-based milk is best to produce. Almost all Americans have tried (74%) or would consider trying (22%) almond milk, so the nutty beverage appears to be the safest bet. However, for those looking to tap into expanding markets like theyâre a creamy keg, macadamia milk is the way to go: Only 15% of Americans who've tried plant-based milk have tasted the macadamia variety, yet a whopping 66% are willing to try the real Hawaiian punch.
Next, you'll need to identify any competitors in order to plant fear in the roots of their infrastructure. During the past three months, Americans in the plant-based milk market were most likely to purchase products from Almond Breeze (43%) or Silk (41%). Milk our words, Almond Breezeâs reign at the top will soon expire.
Lastly, youâll need to know which brand equities to focus on so your full market takeover doesnât go sour. To udder-stand which attributes are most important for moo-ving plant-based milk, we conducted a sales driver analysis. When it comes to driving purchase and consideration rates, the taste, coolness, and affordability of plant-based milk are the most influential drivers. For some valuable coolness points consider making Bart Simpson your spokesperson with the tagline "Donât have a cow, man."
Do you have an awesome Trendlines story idea we should know about? We want you to tell us about it!
Lifestyle |
Work/Life Burnout
Weâre taking time out of our busy schedule to demonstrate that nobody feels like they can take time out of their busy schedule. Burnoutâthe state of mental, physical, and/or emotional exhaustion caused by excessive and prolonged stressâis real. And everyone seems to be feeling the burn (sorry, Sen. Sanders, we donât mean âBernâ).
Younger generations have overwhelmingly felt overwhelmed: The vast majority of Gen Zers have felt burned out both at work (90%) and with âlife in generalâ (91%). Millennials are not far behind, as 84% have felt work-âinspiredâ burnout and 85% have felt it in general. Rather than global economic trends, weâre going to go ahead and blame the talking sponge these generations idolized for setting a bad working example. Câmon, his idea of a serene day at work is taking orders from his greedy boss and grumpy coworker while trying to prevent an evil algae from stealing the Krabby Patty formula!
Of course, burnout and subterranean corporate espionage arenât the only issues facing working professionals that could potentially affect their career trajectory. Women in particular can face both subtle and overt barriers to career success. Do working women perceive the workplace differently than their male counterparts?
Working men and working women share similar perceptions of both workplace culture and their place within it. While more (but not significantly so) women than men in the workforce say masculine qualities are highly valued for leadership roles (63% vs. 59%), there is no gender disparity in comfortability interacting with coworkers (78% vs. 79%) and in worrying that hard work that is not voiced will go unnoticed (51% each). We clearly have SpongeBob and Sandyâs coequal and genuine friendship to thank for these surprisingly comparable results.
Want to see the data? Curious about the methodology? Just reply to this email.
TrendSegments |
Bad Neighbors 3: Into the Amazon Box
Inspired by our reference to Mad-Al, Steve, a Trendlines subscriber, asked us to investigate what makes a bad neighbor. Coincidentally, the Gradient family finally moved into the perfect house after many months of searching. While everything is running smoothly inside the house, Steve has us worried about being bad neighbors, especially since we donât have Zac Efronâs abs to make up for some of our poor behavior.
We thought the noise level at our data analysis parties was normalized, but based on some angry notes we received, we may have skewed up. Gradient wants ANOVA chance to be a good neighbor, but we could use some direction. We turned to our trusted MaxDiff analysis to get a clear list of neighborly Dos and Donâts. No longer will we be the standard deviants of the neighborhood.
Unless data is being delivered, it shouldnât be too hard for us to be a good neighbor. However, it looks like we need to make it clear that we havenât been âpeeping through our neighborsâ windows,â weâve been âcollecting exploratory data.â
Thatâs a wrap, folks
We'd love to hear from you. Do you have any comments, suggestions, or other pieces of feedback? Please don't hesitate to respond to this email, we don't bite!
Do you have an idea for a research story? Want to see it in (digital) print? You can submit your own ideas for upcoming stories to our Trendlines idea repository.
Can't wait for more? Take a look at our public roadmap to see what's in store and vote on potential future Trendlines stories.
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About Gradient
Gradient is a cross-functional team of industry analysts, market researchers, data scientists, technologists, and storytellers who help organizations uncover missed opportunities, find new layers of clarity, and pioneer new directions with confidence and statistical integrity. We work with startups, Fortune 100 brands, consulting firms, and political campaigns.
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