We’re trading the digital for analog nostalgia, brick-and-mortar shopping, and IRL pastry.
We're giving you the most interesting facts we gleaned from our survey of 1,000 Americans in 2023
We're uniting people, brewing joe, and fusing stars
We’re flying cars, trick-or-treating at 30, and shunning paparazzi.
We’re embarking on cruises, surfing Saturday morning channels, and sailing past our wildest dreams of success.
Like any well-written character, we’re simultaneously growing, leading, and changing.
We're revisiting our high school music, philosophy books, and geography class
We’re missing our shows, finding the right words, and losing our summer blockbuster cool
Each month Gradient surveys 1,000 Americans—this is what they have to say
We're not staying neutral about gender, politicians' salaries, or band names
